As an information marketer in an information society, you want to find the best way to capture and share information with your readers. It starts with document creation. Although Dragon Dictate is great for getting your thoughts down, eventually you‘ll need to share it. For those Mac marketers who are migrating to the Mac from Windows, the de facto, standard, primo way of doing this is, of course, Microsoft office. It is available for the Mac too. But you may find it overkill outside of the cubicle. Or, if you‘re a beginning marketer, you may find funds short to begin with.
Most business owners know how they want to run their business. To a large extent this is based on the business owner‘s personal values, ethics and interests. Sometimes the day to day problems pile up at such a rate the owner loses sight of what they wanted to achieve as they get buried under layers of demands on their time. Most people would not consider carrying out a health check on themselves. Instead they consult an external expert who will take an objective look at them and provide impartial advice. In business a similar route should be followed as anyone involved in the day to day running of a business may not notice a significant problem due to familiarity. The old adage about the value of a fresh pair of eyes is true in business as it is elsewhere.