Most business owners know how they want to run their business. To a large extent this is based on the business owner‘s personal values, ethics and interests. Sometimes the day to day problems pile up at such a rate the owner loses sight of what they wanted to achieve as they get buried under layers of demands on their time. Most people would not consider carrying out a health check on themselves. Instead they consult an external expert who will take an objective look at them and provide impartial advice. In business a similar route should be followed as anyone involved in the day to day running of a business may not notice a significant problem due to familiarity. The old adage about the value of a fresh pair of eyes is true in business as it is elsewhere.
If you have spent any time at all working at marketing on the web, you will have a long list of affiliate programs and membership sites that you have joined. You may also have a long list if websites that you run. Believe me, if you don‘t yet, you soon will. Other lists that you may have are search engines or article repositories that you work with. How many times have you had to search through your old emails trying to find your access code for one of those programs or websites? If you are like me, the answer is way too many times! Well, here is an easy solution. And it is one that probably came with your computer. Remember that free office suite that was advertised on the box? It probably had a spreadsheet as part of it. Now is the time to take it out and do a test drive.