Some businesses are highly complex whereas other businesses have a simple business model and very few employees. If you see your doctor for a personal health check they will start off with some standard tests and progress to more detailed tests if required. It is the same with businesses, there are significant similarities between most businesses so much so that standard health checks can be performed on almost any business. It is possible to run a business health check based on benchmarks from similar businesses. This however does not tell the business owner or manager if the business is going in the direction that they would like to pursue.
Most people are aware of the benefits of a personal health check and will not think it unusual to have one carried out periodically. It does therefore appear strange that the same people do not carry out a health check on their business. In the same way as an individual will benefit from a personal check so a business will also benefit from an early diagnosis of potential problems. In general the later a problem is identified the more drastic, painful and expensive is the solution to the problem.