As an information marketer in an information society, you want to find the best way to capture and share information with your readers. It starts with document creation. Although Dragon Dictate is great for getting your thoughts down, eventually you‘ll need to share it. For those Mac marketers who are migrating to the Mac from Windows, the de facto, standard, primo way of doing this is, of course, Microsoft office. It is available for the Mac too. But you may find it overkill outside of the cubicle. Or, if you‘re a beginning marketer, you may find funds short to begin with.
This may sound a little unfair. After all, a standard Microsoft installation would include something called Equation Editor. Suffice to say, it wasn‘t advertised in the promotional videos. Software like Matlab was considered vastly superior and had the added advantage that you could analyze the equations as well. Anyway, the good news is that Microsoft has taken a big step forwards with Office 2010 and it‘s now possible to correctly display formulas in a pretty painless fashion. In Excel 2010, you should select the Insert ribbon, and click Equation. This creates a textbox and brings up a whole new ribbon with options for inserting equations. As well as providing easy access to the main Greek symbols, Microsoft have provided quick access to a number of simple functions, such as fractions and exponentials.