Most people are aware of the benefits of a personal health check and will not think it unusual to have one carried out periodically. It does therefore appear strange that the same people do not carry out a health check on their business. In the same way as an individual will benefit from a personal check so a business will also benefit from an early diagnosis of potential problems. In general the later a problem is identified the more drastic, painful and expensive is the solution to the problem.
Most business owners know how they want to run their business. To a large extent this is based on the business owner‘s personal values, ethics and interests. Sometimes the day to day problems pile up at such a rate the owner loses sight of what they wanted to achieve as they get buried under layers of demands on their time. Most people would not consider carrying out a health check on themselves. Instead they consult an external expert who will take an objective look at them and provide impartial advice. In business a similar route should be followed as anyone involved in the day to day running of a business may not notice a significant problem due to familiarity. The old adage about the value of a fresh pair of eyes is true in business as it is elsewhere.