Some businesses are highly complex whereas other businesses have a simple business model and very few employees. If you see your doctor for a personal health check they will start off with some standard tests and progress to more detailed tests if required. It is the same with businesses, there are significant similarities between most businesses so much so that standard health checks can be performed on almost any business. It is possible to run a business health check based on benchmarks from similar businesses. This however does not tell the business owner or manager if the business is going in the direction that they would like to pursue.
Most business owners know how they want to run their business. To a large extent this is based on the business owner‘s personal values, ethics and interests. Sometimes the day to day problems pile up at such a rate the owner loses sight of what they wanted to achieve as they get buried under layers of demands on their time. Most people would not consider carrying out a health check on themselves. Instead they consult an external expert who will take an objective look at them and provide impartial advice. In business a similar route should be followed as anyone involved in the day to day running of a business may not notice a significant problem due to familiarity. The old adage about the value of a fresh pair of eyes is true in business as it is elsewhere.